Düzey, the largest sales and distribution company of the Koç Holding operating in the FMCG sector in Turkey, has launched its own brand Ekin in the pulses category.
Düzey has recently made a name for itself thanks to the business models that it has developed, the increase in its brand portfolio and the digital transformation that it embraces. Bringing Turkey’s leading brands together with their fans, Düzey has launched its own brand Ekin in the pulses category.
Inspired by the cultural mosaic and rich gastronomy culture of Anatolia, which has been home to many civilizations from the ancient times to the present day, Ekin has made a rapid entry into the world of pulses. Ekin embraces the motto “Traditional Flavor Secret” with 7 different products consisting of lentils, chickpeas, dry beans, rice and bulgur, which are an integral part of the Anatolian food culture and popular varieties of local gastronomy. Ekin, whose primary goal is to reach out to its consumers through the traditional channel, will then take its place on the shelves of all local and national chains and reach out all around Turkey based on the assurance of Düzey.
Ekin products, which will conduct their marketing activities at the International Service and Taste Academy (USLA), will be available for sale at the Kanyon Usla point, where a portion of the proceeds to be obtained with sales will be donated to NGOs within the scope of social responsibility. Aiming to share nutritious and budget-friendly recipes in many different categories ranging from sustainable recipes to invitation menus, from children menus to large family alternatives, Ekin takes its place on social media accounts under the name Ekin’denLezzetler (Flavors from Ekin).
Ceren Kutlay, Assistant General Manager of Marketing, has made the following statements about the launch of the Ekin brand: “As Düzey family, we have been bringing Turkey’s most popular brands together with their fans all around the country for approximately half a century. We are very excited to be on the shelves with our own brand by using this distribution power. We have adopted the motto “Traditional Flavor Secret” for our pulses products, which have taken their place in our culture as a symbol of abundance and taste from the past to the present. In these days when the healthy eating tendencies of consumers are increasing, the importance of pulses products is also increasing. We aim to introduce our consumers to Ekin pulses, which are suitable for the taste buds of all age groups, full of vegetable proteins and fibers, and highly nutritious.
Ekin, which allows consumers to buy delicious and high quality pulses products at an advantageous price, is expected to reach out to its target audiences across Turkey in a short period of time.
About Düzey
Düzey is the largest B2B sales and distribution company in Turkey thanks to its ability to reachout to each sales channel in Turkey, multi-brand distribution capability and the capacity to serve all micro and macro-scale customers by having the most widespread distribution network.
Since 1975, it has been operating in the fast-moving consumer goods sector with a staff of approximately 1300 experts and a field support team of 200 people in chain supermarkets across Turkey. With its 8 regional warehouses, 62 sub-distributors and 70 mobile dealers, Düzeyundertakes the sales and distribution of the products in its portfolio, and delivers these products all around Turkey. Düzey currently sells and distributes 30 brands of 16 manufacturers. In the foods category, the company sells and distributes Bahar Hindi, Dardanel, Ferrero, Malatya Pazarı, Maret, Mixmey, Pastavilla, Pürsu, Pringles, Tat, Upfield and Züber; in the non-foodscategory, the company sells and distributes the products of Aksan Kozmetik, Body Products, Cire Aseptine, Kimberly-Clark and Turmepa. In addition, it also conducts the sales and distribution of its own private label pulses brand Ekin in Turkey.
For more information about Düzey, you can visit its website at www.duzey.com.tr, follow @duzey_as account on Instagram and review the profile of Düzey on Linkedin.
